According to studies, users are more likely to abandon apps that they have only used once or twice. The largest marketplaces that bring millions of apps to the global market are Android’s Google Play and iOS app store. However, hundreds of apps existed within one category, increasing the competition between app owners. With easy app development and low operations costs, the competition has become fierce and owners must find innovative ways to increase user engagement. Let’s also take a look at implicit ways to increase user engagement in iOS apps.
#1 Simple user interface
Apps that have confusing or cluttered interfaces are more likely to be abandoned by users. People tend to gravitate towards applications that are easy to use and understand due to fierce competition. It is essential to make iOS apps intuitive and have a well-designed interface. This allows users to use them more independently and with less effort.
#2 Push notifications as well as local
Push and local notifications are a great way to increase engagement and build confidence among users. These notifications have been proven to bring back customers even if they don’t use the app very often. Notifications are effective because they appear as short messages on the screen with sound and offer immediate action buttons that allow users to get into the app. iOS 10 updates bring a host new features such as GIFs, images and detailed view with 3D Touch. Developers can also use these new features to increase user engagement.
#3 SiriKit
SiriKit, an amazing feature in iOS, allows apps to communicate with users in a human-like manner. Owners can use the Siri interface on iPhones to attract their users in a natural and natural manner through conversation. The Siri interface will now be available for apps that are in the following categories: messaging, voice calling and ride or order booking. Images search and payments will also be supported.
#4 Social sharing
Social sharing can be a proven way to increase engagement. Integration of apps with popular social platforms encourages users to share their app activities and achievements. Social shareability does not have to be intrusive or interfere with user experience. It should be an option that users can choose to use whenever they wish.
#5 Deep linking
Deep linking, which is the process of directing users to specific pages within an app via external sources (web search results, messages, social posts, etc.), can increase user engagement. Developers and owners can share specific content from their app in URL form, which is similar to a link on a website. This can bring a lot of people to the app.
#6 Localisation
For increasing engagement region-wise it is important to reach out to their culture and speak their language. Localization allows one to translate the app in his or her preferred language. This is how an app can go global and attract more users by crossing all linguistic and geographic boundaries.
Apps like WhatsApp, Facebook and Clash of Clans have thrived and survived in the market due to their ability to retain users through great engagement strategies. Apps will soon fade from the spotlight without proactive user engagement strategies. Therefore, appreneurs must seriously consider these strategies to ensure their iOS apps make a lasting impression.