83% of SMBs believe that digital marketing (DM), is essential for their business. That’s a remarkable number. It’s a simple “No.” Digital media is driving the modern world. The internet is our constant companion. A digital presence is more important than ever for businesses to reach customers in this digitally-influenced environment. SMEs are turning to DM today in order to increase sales. Online marketing is also a key component of SMEs’ success in boosting brand awareness, lead conversion and improving website traffic.
Below are 4 benefits of digital marketing that small businesses can reap.
Customers are online
Potential consumers use online media to find information in order to make informed decisions. The first instinct when we find a new company or business is to search online for digital marketing. It’s gone a long time since we had to go to a physical store or call the number to find out more. It’s crucial that small businesses have strong online presence. Digital marketing is the best tool to do this. Simply put, your potential customer will not find you online if she can’t find your company.
Connect to the “smart world”
Mobile phones can be used more than just for texting and calling. Smartphones are essential tools for browsing the internet today. 91% of Americans are constantly connected to their phones. They will prefer to search for products or services from their smartphones only when they are searching. Imagine how many potential leads your business will lose if it isn’t online!
More economical
Small businesses are often faced with capital crisis. Digital marketing is a great solution. Digital marketing is much more affordable than traditional marketing. Some channels even come with no cost. It costs nothing to create a business page on social media, and to stay connected with your customers online.
You can also save money with digital marketing. Many online marketing tools are free, such as a website builder and email marketing management tools.
Higher ROI
DM allows you to reach customers and keep costs low. It can also help you save money for your company. It will result in a higher ROI for your business over the long-term.